Starting a mobile, home or salon beauty business is an excellent opportunity to combine your love of beauty and wellness with a means of making money. Building your own beauty business provides numerous advantages, such as a flexible schedule, easy access to your exquisite treatments, and control over the general operations of your firm.

Starting a beauty business can be a lot of fun, but it’s also one of the most difficult stages, especially for new entrepreneurs. Equipping oneself with as much knowledge as possible can assist make beginning a business more manageable and, ideally, a smooth sailing experience for aspiring mobile beauty business entrepreneurs.

You may be enthusiastic about beauty, but do you understand its commercial side? If you aren’t, you should begin your trip by completing extensive market research to uncover hazards that will allow you to develop a more robust business plan. Before making a significant investment, not only of your hard-earned money, but also of your time and other resources, you must first analyse your rivals, target audience, and current beauty trends. After you’ve finished your study, you can finalise the services you’ll provide to clients. You can choose to specialise in a certain aspect of beauty, such as nails, haircare, or skincare, to mention a few.

It’s no secret that the beauty industry is booming. Valued at an estimated $532 billion and counting, it’s a market that any savvy entrepreneur would want to dip their toes in. As this industry evolves and grows, the competition grows with it. If you want your small business to stand out to consumers and remain profitable, you need to find your niche.

Your niche is your focus — your area of expertise. When starting a beauty business, you want to choose something you are passionate about and have some experience in. Choosing too large a niche will make it difficult to compete against larger corporations. Whether you’re developing products, marketing a service, or even vlogging, it’s best to choose one thing that you can specialize in.

Which beauty businesses are the most profitable?

When it comes to launching a beauty business, there are many treatments to choose from. Some generate huge earnings but are more expensive to start, while others are less expensive to start but do not provide as much return on your investment. In general, the higher the expense of equipment and training, the more profitable it is, although this is not always the case.

The teeth whitening business is one of the most profitable and cost-effective to start. You can earn $150-$300 per hour for a start-up cost of roughly $1,500! The nicest aspect is that the machine takes care of the majority of the job.

Fat freezing and HIEMT treatments are popular because they generate a lot of revenue and the machine handles practically do all of the labour. Once the customer is in, you can rest while continuing to work on another treatment or catching up on social media advertising. A machine will cost between $5000 and $7000 (you can pay a lot more if you want to, but you don’t have to) and will earn roughly $400 per hour.

Hands-on body shaping treatments are also popular because they offer a good blend of low start-up costs and high returns. You’ll have to put in a bit more effort, but it’s a terrific starting place from which you can begin developing your client list. For $2,000 to $5,000, you can get a machine that performs some of the most popular and effective treatments (ultrasound fat cavitation, radiofrequency firming, and lipo laser) and earn roughly $200 per hour.

What about nail polish, spray tans, and waxing? These services are less expensive to start up; you may just need a few hundred dollars to get started, but they are labour-intensive. In most cases, these treatments cost around $100 per hour. If you enjoy it, wonderful; if you want to enter into the beauty industry but don’t have a lot of money, these services can help you get your foot in the door and expand your client base. Then, when you’re ready to cash in, machine-based therapies will pay you more money for less effort!

Want to start a mobile beauty business?

A mobile beauty business can be a great way to get started without spending a lot on start-up capital. You will still need equipment, insurance and a number of other considerations before getting started but it could make your beauty business dream a reality faster!

Please enjoy this video on starting your own mobile beauty business.

What next?

It’s easy to come up with a list of roadblocks that stand in the way of starting your business. Creating a list of opportunities right in front of you is often more difficult. If the idea of beginning a business with no money makes you nervous, take a moment to consider what you can live without right now.

What are the most important aspects of your company? When you’ve only perfected three things for your new store, do you really need a sleek, custom-designed website? Instead, you might create a Facebook page to advertise your local business. Would it make more sense for you to use Canva to create your own marketing materials? Would you be willing to trade your services for someone else’s?

To say there are multiple free resources available on the internet would be an understatement. Make a list of everything you’ll need for your firm, and then look for free alternatives on the internet. It may take some time, and you may need to learn some new digital skills, but you’ll save money when you need it most.

Are your finances ready?

Taking money out of your savings account isn’t ideal, to be sure. Nonetheless, it’s a rather typical habit among business owners. Be honest with yourself while creating your company plan regarding how much money you’ll spend and how much money you’ll likely make. Then, be honest with yourself about how long it will take you to make a profit. It usually takes at least six months for any money to start rolling in. Set a goal of saving at least six months’ worth of living expenses so you can focus on your new venture.

What about business structure?

You must decide whether you will operate as a lone trader, partnership, trust, or corporation. Each structure has its own set of benefits and drawbacks, as well as tax reporting obligations, so it’s a good idea to enlist the help of a skilled financial consultant or civil lawyer. Set up a partnership structure and agreement if you’re going into business with a friend.

Create a website and social channels

Any business must have an internet and social media presence. Although this may be a chore best left to the professionals, there are numerous DIY website builders to select from, including Wix, Shopify, Squarespace, and WordPress.

If you need help setting up your website or social media, there are some inexpensive choices available, such as Fiverr or Upwork, which can set things up for you for a modest charge. GET A SOCIAL MEDIA PLANNER

Your Social Media Account

We all live in a world that is dominated by social media. Social networking is a method for people to stay in touch with their friends, family, and favourite businesses and brands. It is critical for salons to have social media accounts in this digital age. Unfortunately, having an account isn’t enough; target clients and potential clients must desire to visit and follow the page. Many salon owners struggle to encourage their consumers to engage with their social media accounts and glance at them. It must be interactive, informative, fascinating, and fun for customers and new customers to look at the page. Here are five strategies for increasing traffic to your salon’s social media pages.

Some customers are ecstatic when they receive a discount on beauty items or services. Others are intrigued by freebies! Offering exclusive promotions and discounts on Facebook, Instagram, or Twitter may be a fantastic method to entice customers and future customers to like and follow the salon’s page.

Discounts should be used with caution, as you don’t want your clients to expect a discount every time they visit you. This isn’t a very profitable scenario. Discounts and sales should be used sparingly; you want it to feel like a treat, not a right.

Get insured

If you’re going into business you are going to need insurance public liability insurance, professional indemnity insurance and workers’ compensation are “incredibly essential” and companies should throw in director and officer insurance, too.

Seek expert advice from a financial consultant or a reputable accountant on the best way to structure your assets.

Set up accounting and booking systems

There are a number of excellent salon booking systems available, some of which are free or free to test. Check out all of the charges before committing; switching over if it becomes too pricey can be extremely tough.

When it comes to record-keeping, every business has legal and tax requirements, and it pays to get it right the first time.

You can go the traditional route and hire an accountant, or you can use one of the many commercial small-business accounting software packages available, such as Intuit QuickBooks Online, MYOB, or Xero.

What about banking?

You don’t need a business bank account if you’re a sole trader, but it’s a good idea to have one anyhow. You don’t have to pore through your account every month to maintain track of business costs.

If you run your business as a partnership, corporation, or trust, you’ll need a separate bank account for tax purposes.

What about Staff?

If you have employees (or intend to hire them in the future), you should be familiar with the agreements you’re paying under and ensure you have contracts in place that spell out your (and their) rights and responsibilities. This is something you should discuss with your accountant.

Decide what treatments you want to offer

• What skills do you have or can you quickly learn?
• What types of therapies do you prefer?
• Do you prefer machine-assisted or hand-assisted treatments?
• What therapies will generate the greatest revenue for each treatment?
• What services are offered by salons and home therapists in your area?
• What kind of customers do you wish to attract?
• What kind of treatment options do you want to provide?
• How much equipment do you think you’ll need and how much money do you have to spend?

Purchase sufficient supplies

Aside from your equipment and materials, you’ll need a lot of towels, masks, gloves, and sheets for your sofa, as well as slippers and gowns if you’re undergoing any treatments.

Price your treatments

Clients rarely shop for beauty treatments only on the basis of pricing. Many clients would believe that your services are inferior if you price them too low. We’ve discovered that pricing in the middle of your area’s price range is the most desirable.

Clients have a higher perceived value in sales and treatment packages than in a low starting price.

• Clients always love freebies and gifts so save some room in your budget for treats!
• What is the going rate for at your competitors?
• How much should you charge per hour/treatment to break even?
• Will the treatments you’ve chosen pay you a decent hourly fee for your time?
• Do you want to start expanding your customer by offering special introductory prices?

Create a marketing strategy

Whether you have a large budget or are on a shoestring budget, make sure to communicate your “why” with the world and engage with people on social media. Using keywords appropriate to your target demographic and SEO tactics to increase your Google ranking, you can attract customers to your site by creating content through a blog.

When you’re ready to go public, look for DIY public relations kits or use a service like Handle Your Own PR to help you.

Opening offers/sales

It may be beneficial to attract customers with opening deals in order to get them through the door. You can either provide a monetary discount (specified amounts or percentages) or a complementary treatment with any or all treatments (for example, a complimentary back massage with every facial booked).

This can also assist you in promoting remedies that you prefer or are knowledgeable about.

Decide your opening hours

Do you want to stay open late? Do you wish to open on Saturdays and Sundays? What kind of customers do you hope to attract, and when will they be able to visit you?