Basics to starting a beauty business
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Starting a mobile, home or salon beauty business is an excellent opportunity to combine your love of beauty and wellness with a means of making money. Building your own beauty business provides numerous advantages, such as a flexible schedule, easy access to your exquisite treatments, and control over the general operations of your firm.
Starting a beauty business can be a lot of fun, but it’s also one of the most difficult stages, especially for new entrepreneurs. Equipping oneself with as much knowledge as possible can assist make beginning a business more manageable and, ideally, a smooth sailing experience for aspiring mobile beauty business entrepreneurs.
You may be enthusiastic about beauty, but do you understand its commercial side? If you aren’t, you should begin your trip by completing extensive market research to uncover hazards that will allow you to develop a more robust business plan. Before making a significant investment, not only of your hard-earned money, but also of your time and other resources, you must first analyse your rivals, target audience, and current beauty trends. After you’ve finished your study, you can finalise the services you’ll provide to clients. You can choose to specialise in a certain aspect of beauty, such as nails, haircare, or skincare, to mention a few.
It’s no secret that the beauty industry is booming. Valued at an estimated $532 billion and counting, it’s a market that any savvy entrepreneur would want to dip their toes in. As this industry evolves and grows, the competition grows with it. If you want your small business to stand out to consumers and remain profitable, you need to find your niche.
Your niche is your focus — your area of expertise. When starting a beauty business, you want to choose something you are passionate about and have some experience in. Choosing too large a niche will make it difficult to compete against larger corporations. Whether you’re developing products, marketing a service, or even vlogging, it’s best to choose one thing that you can specialize in.
Getting the in Business Mindset
You should assess whether your financial condition permits you to leave your employment and take on new expenses before starting your own firm. Perhaps you should start your business as a side hustle from home and work your way up to quitting your day job once you’ve built up a client base.
Do you want to see your concept become a reality? Fantastic. We’ve put together a checklist of everything you’ll need to know about starting a business.
Which beauty businesses are the most profitable?
When it comes to launching a beauty business, there are many treatments to choose from. Some generate huge earnings but are more expensive to start, while others are less expensive to start but do not provide as much return on your investment. In general, the higher the expense of equipment and training, the more profitable it is, although this is not always the case.
The teeth whitening business is one of the most profitable and cost-effective to start. You can earn $150-$300 per hour for a start-up cost of roughly $1,500! The nicest aspect is that the machine takes care of the majority of the job.
Fat freezing and HIEMT treatments are popular because they generate a lot of revenue and the machine handles practically do all of the labour. Once the customer is in, you can rest while continuing to work on another treatment or catching up on social media advertising. A machine will cost between $5000 and $7000 (you can pay a lot more if you want to, but you don’t have to) and will earn roughly $400 per hour.
Hands-on body shaping treatments are also popular because they offer a good blend of low start-up costs and high returns. You’ll have to put in a bit more effort, but it’s a terrific starting place from which you can begin developing your client list. For $2,000 to $5,000, you can get a machine that performs some of the most popular and effective treatments (ultrasound fat cavitation, radiofrequency firming, and lipo laser) and earn roughly $200 per hour.
What about nail polish, spray tans, and waxing? These services are less expensive to start up; you may just need a few hundred dollars to get started, but they are labour-intensive. In most cases, these treatments cost around $100 per hour. If you enjoy it, wonderful; if you want to enter into the beauty industry but don’t have a lot of money, these services can help you get your foot in the door and expand your client base. Then, when you’re ready to cash in, machine-based therapies will pay you more money for less effort!
Want to start a mobile beauty business?
A mobile beauty business can be a great way to get started without spending a lot on start-up capital. You will still need equipment, insurance and a number of other considerations before getting started but it could make your beauty business dream a reality faster!
Please enjoy this video on starting your own mobile beauty business.
Online Beauty Courses
Learning beauty skills can be done in a variety of ways. You can attend an academy, get on-the-job training if you’re lucky, or take an online course.
Before investing in equipment or academy instruction, online classes might be a cost-effective way to see what goes into a beauty treatment. Why don’t you have a look at some of the fantastic courses available at Your Beauty Courses while you’re here? We even provide free beauty lessons, so you can start immediately.
We would also like to offer you a 50% discount on your first course even if it is already on sale so you can get into beauty sooner.
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It’s easy to come up with a list of roadblocks that stand in the way of starting your business. Creating a list of opportunities right in front of you is often more difficult. If the idea of beginning a business with no money makes you nervous, take a moment to consider what you can live without right now.
What are the most important aspects of your company? When you’ve only perfected three things for your new store, do you really need a sleek, custom-designed website? Instead, you might create a Facebook page to advertise your local business. Would it make more sense for you to use Canva to create your own marketing materials? Would you be willing to trade your services for someone else’s?
To say there are multiple free resources available on the internet would be an understatement. Make a list of everything you’ll need for your firm, and then look for free alternatives on the internet. It may take some time, and you may need to learn some new digital skills, but you’ll save money when you need it most.
When starting a business, there are so many factors to consider that it can be overwhelming. But you’ve got this! To avoid unpleasant surprises, you should begin by being prepared. Use the internet, make lists, do the math, and talk to your pals. From time management to family and finances, you must have studied every facet of how establishing a business would influence you.
Are your finances ready?
Taking money out of your savings account isn’t ideal, to be sure. Nonetheless, it’s a rather typical habit among business owners. Be honest with yourself while creating your company plan regarding how much money you’ll spend and how much money you’ll likely make. Then, be honest with yourself about how long it will take you to make a profit. It usually takes at least six months for any money to start rolling in. Set a goal of saving at least six months’ worth of living expenses so you can focus on your new venture.
What about business structure?
You must decide whether you will operate as a lone trader, partnership, trust, or corporation. Each structure has its own set of benefits and drawbacks, as well as tax reporting obligations, so it’s a good idea to enlist the help of a skilled financial consultant or civil lawyer. Set up a partnership structure and agreement if you’re going into business with a friend.
You name it
Every country has its own website where you can apply for registration by filling out your personal information. It’s critical to conduct a trademark check to ensure that your company name isn’t too similar to another’s, or you risk facing legal issues. While you’re at it, secure your company’s website names and social media usernames.
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Create a website and social channels
Any business must have an internet and social media presence. Although this may be a chore best left to the professionals, there are numerous DIY website builders to select from, including Wix, Shopify, Squarespace, and WordPress.
If you need help setting up your website or social media, there are some inexpensive choices available, such as Fiverr or Upwork, which can set things up for you for a modest charge. GET A SOCIAL MEDIA PLANNER
Funding yourself without finance
Using your own money is the greatest method to start a business, but this isn’t always possible. It’s sometimes preferable to get started producing money right away.
You can always start with a scaled-down version of your dream salon if you want to avoid finance but don’t have all the funds you need to start the perfect salon. Go mobile or clean out the spare room at home. People like the “come to you” beauty option since it eliminates the need for a physical location and all of the associated expenses.
Begin by purchasing the treatments you can afford and work your way up from there. Whatever you decide ….Just start!
Your Social Media Account
We all live in a world that is dominated by social media. Social networking is a method for people to stay in touch with their friends, family, and favourite businesses and brands. It is critical for salons to have social media accounts in this digital age. Unfortunately, having an account isn’t enough; target clients and potential clients must desire to visit and follow the page. Many salon owners struggle to encourage their consumers to engage with their social media accounts and glance at them. It must be interactive, informative, fascinating, and fun for customers and new customers to look at the page. Here are five strategies for increasing traffic to your salon’s social media pages.
Tips for Social Media Traffic
Contest and Giveaways. People enjoy winning prizes and receiving free cosmetics. For example, provide someone who likes/follows your page a free add-on treatment or a beauty product in exchange for reposting the competition rules. This will help you acquire visibility to potential clients by increasing traffic and attracting new visitors to your page.
Offering discounts on items or services in exchange for group deals is a great method to convert visitors into followers.
After the customers have received their treatment, ask whether you can take images of them and tag them on social media. Make sure you get a signed photo release. GET SOCIAL MEDIA POSTS
Some customers are ecstatic when they receive a discount on beauty items or services. Others are intrigued by freebies! Offering exclusive promotions and discounts on Facebook, Instagram, or Twitter may be a fantastic method to entice customers and future customers to like and follow the salon’s page.
Discounts should be used with caution, as you don’t want your clients to expect a discount every time they visit you. This isn’t a very profitable scenario. Discounts and sales should be used sparingly; you want it to feel like a treat, not a right.
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You’re probably aware that several of the most popular social networking platforms, such as Instagram, only allow you to have one link. So, what are your options? You want to highlight your most popular links, but they aren’t visible on the mobile version of your website. There is a way out. You’ve surely noticed some people’s pages contain a link that leads to a beautifully designed website with links and even video.
It’s a straightforward application that builds the ideal links page and allows you to track analytics to see how people engage with it.
We have done a deal with Biolink Creator so you can get unlimited free Biolink tools for your business.
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To a salon or clinic, word of mouth is everything, therefore encouraging consumers to share, retweet, or mention your salon in a post is crucial. People use social media as a reference; if they see others post a few products, services, locations, or events, that firm or destination gains credibility. So, if your customers share, retweet, or tag the salon in a post, give them something unique. The more people who know about your salon, the better.
Showcase how great your salon’s staff is, and people will rush to the page and the doors. Post photographs of the before and after. People are astounded at the metamorphosis that occurs from the beginning to the end. This shows customers your salon’s unique skill set and breadth of talent.
You can also use videos to promote your salon’s talent. People always try to figure out how to accomplish the latest trends, so demonstrate them. How-to videos are a fantastic way to attract new consumers to your salon’s website and have your material spread.
Tags/Hashtags are essential for social media presence. Using hashtags and geotags is one of the most effective strategies to increase traffic. Hashtags are a way for individuals to find things on social media that they are interested in. They’ll be able to find you thanks to geotags. Combining the two will help you attract locals to your salon or clinic.
If you’re going into business you are going to need insurance public liability insurance, professional indemnity insurance and workers’ compensation are “incredibly essential” and companies should throw in director and officer insurance, too.
Seek expert advice from a financial consultant or a reputable accountant on the best way to structure your assets.
Set up accounting and booking systems
There are a number of excellent salon booking systems available, some of which are free or free to test. Check out all of the charges before committing; switching over if it becomes too pricey can be extremely tough.
When it comes to record-keeping, every business has legal and tax requirements, and it pays to get it right the first time.
You can go the traditional route and hire an accountant, or you can use one of the many commercial small-business accounting software packages available, such as Intuit QuickBooks Online, MYOB, or Xero.
Do you need an Accountant?
- Are you able to handle your accounts on your own or do you require the services of a professional?
- Do you require assistance in forming an entity?
- Are you aware of your company’s tax implications?
- I would advise you to hire a professional accountant since he or she will be able to maximise your tax savings while also handling all of the time-consuming and difficult work for you.
- Whenever possible, go to someone who has been recommended to you.
What about banking?
You don’t need a business bank account if you’re a sole trader, but it’s a good idea to have one anyhow. You don’t have to pore through your account every month to maintain track of business costs.
If you run your business as a partnership, corporation, or trust, you’ll need a separate bank account for tax purposes.
What about legal stuff?
Understand your legal responsibilities and obligations under fair trading law. To learn more about labelling and packing standards, inventory management and systems, warehousing and distribution, warranties and refunds, consumer law compliance, and payments and invoicing, go to the appropriate government website in your city/state.
You may need to set up a business entity, register a business name, and apply for a business number. Check with the government website in your state or country to ensure you are starting and operating your business legally.
What about Staff?
If you have employees (or intend to hire them in the future), you should be familiar with the agreements you’re paying under and ensure you have contracts in place that spell out your (and their) rights and responsibilities. This is something you should discuss with your accountant.
Finding beauty suppliers
Do you require items or equipment? It’s as simple as typing “manufacturer,” “wholesale,” or “supply” into Google to find sources, but make sure you do your homework beforehand.
Shop around; you want quality, but you also need to be able to afford it, or you won’t be able to make any money. If you can locate companies that offer private labels, you will be able to expand your company’s social media profile. Clients enjoy posting images of themselves using their new and favourite goods on social media.
First of all, let’s decide on what your need:
Decide what treatments you want to offer
- What skills do you have or can you quickly learn?
- What types of therapies do you prefer?
- Do you prefer machine-assisted or hand-assisted treatments?
- What therapies will generate the greatest revenue for each treatment?
- What services are offered by salons and home therapists in your area?
- What kind of customers do you wish to attract?
- What kind of treatment options do you want to provide?
- How much equipment do you think you’ll need and how much money do you have to spend?
Online Beauty Courses
What do you need in terms of equipment for the treatments you intend to provide? You want to be sure that the equipment you acquire and the services you provide will bring you the most profit.
- How much room do you have available?
- How much money do you have to spend?
- Which device provides the most value for money?
- How much manual labour is required, and what does the machine accomplish?
- Do you prefer brand new or do you prefer second hand?
- Is a moveable couch something you want or not? If not, do you prefer a static or an electric couch?
Choose what products you want to use
- Do you wish to appeal to a specific demographic, such as vegans, organics, or anti-aging?
- Do you want your own brand (private label) on the products?
- If you choose a professional product, what is the minimum opening order?
- What kinds of products do you think your target market might be interested in?
- Are you planning to sell as well as use the products?
- Do you want to provide many product lines?
- How much emphasis will you place on product retailing?
- What kind of products do your therapies necessitate?
Purchase sufficient supplies
Aside from your equipment and materials, you’ll need a lot of towels, masks, gloves, and sheets for your sofa, as well as slippers and gowns if you’re undergoing any treatments.
Price your treatments
Clients rarely shop for beauty treatments only on the basis of pricing. Many clients would believe that your services are inferior if you price them too low. We’ve discovered that pricing in the middle of your area’s price range is the most desirable.
Clients have a higher perceived value in sales and treatment packages than in a low starting price.
- Clients always love freebies and gifts so save some room in your budget for treats!
- What is the going rate for at your competitors?
- How much should you charge per hour/treatment to break even?
- Will the treatments you’ve chosen pay you a decent hourly fee for your time?
- Do you want to start expanding your customer by offering special introductory prices?
Create a Treatment Menu
A printed A4 sheet from your home printer won’t cut it if you want your treatment menu to look professional and inviting. There are a many online print companies where you can design your menu and get prints at low prices.
What design and colours are most appropriate for your company?
- What kind of design do you want? Is it better to make a simple DL flyer or a folding brochure?
- What is the maximum number of treatments you wish to provide on the menu?
- Do you want to focus on one or a few treatments, or do you want to offer a wide range of services?
Create a marketing strategy
Whether you have a large budget or are on a shoestring budget, make sure to communicate your “why” with the world and engage with people on social media. Using keywords appropriate to your target demographic and SEO tactics to increase your Google ranking, you can attract customers to your site by creating content through a blog.
When you’re ready to go public, look for DIY public relations kits or use a service like Handle Your Own PR to help you.
Marketing & Branding
- How much money and time do you have to spend on marketing?
- What kinds of advertisements do you prefer to see?
- What kinds of advertisements would bring in the most customers?
- What kind of advertising would you use to attract the clientele you’re looking for? Leaflet drops, local stores, local papers, local publications, local newsletters, and word of mouth are some of the methods used.
- Remember that word-of-mouth advertising is frequently the most effective type of marketing, so try drumming up business with friends and neighbours and let them do the talking.
- Set up a ‘referral scheme’, for example, and offer rewards. If an existing client refers a new client, the old client receives a 10% discount on their next treatment.
It may be beneficial to attract customers with opening deals in order to get them through the door. You can either provide a monetary discount (specified amounts or percentages) or a complementary treatment with any or all treatments (for example, a complimentary back massage with every facial booked).
This can also assist you in promoting remedies that you prefer or are knowledgeable about.
What about a premises?
If you want to open a physical location, you’ll need to determine whether to purchase a commercial property, equipment, or sign a commercial lease. However, obtain professional advice from accountants and solicitors before signing anything.
They’ll know what’s ideal for your company as well as the tax ramifications of each alternative. Don’t forget to arrange a fantastic launch party now that you’re up and running!
Do you want to work from home?
Before you spend any money on establishing your business, you must first determine whether it is fit for a home-based beauty therapy business. You need to consider the following:
- Do you have a separate entrance to your treatment room or easy access to it?
- Is the space suitable for the therapies you intend to provide?
- Is there a bathroom available?
- Is there parking available for your customers?
- Is there any security or gates that make it difficult for your clients to get in?
- What are the rules of your local government?
Are you going to rent/buy a premises?
- Is a full-service salon required, or can you hire a room in an existing clinic?
- What are your responsibilities in terms of rent? Do you have to pay any rates or other expenses for your stay?
- How much would the premises cost you per month, including all expenses?
- How do your outgoings fit into your financial plan?
- How many treatments are required to cover the costs?
- How much of your weekly income will be spent on rent?
- Will you be able to pay your rent and make a livelihood if you don’t have enough customers?
What about the phone?
- Do you want to utilise your existing land line for both business and home, or do you want to set up a second land line for business, or just use a mobile line for business?
- It’s probably better to keep your personal and professional lives separate, and you’ll need an answering service regardless, as you won’t be able to take calls while in treatment.
- While in treatments, make sure your phone/phone/answer phone is turned to “silent” and, ideally, keep it outside the room entirely.
Contact your local council
Find out what actions you need to take to work from home or open a salon by contacting your local government.
The council’s approval will be contingent on a variety of factors, including parking, salon setup, and even special neighbourhood restrictions.
The majority of the criteria are related to health and safety (see below). After you’ve finished the job, the council will do another inspection, and if they’re satisfied, you can start administering treatments.
Decide your opening hours
Do you want to stay open late? Do you wish to open on Saturdays and Sundays? What kind of customers do you hope to attract, and when will they be able to visit you?